State Bureau, Ranchi | Jharkhand News: On Monday, a review meeting was held in the Excise and Prohibition Department, chaired by departmental minister Yogendra Prasad. The meeting was attended by representatives from 24 liquor companies, operators of seven placement agencies, and departmental officials. The minister expressed the most displeasure with the placement agencies.
Warning to Blacklist Agencies
The minister issued a stern warning to all placement agencies, stating that if pending payments are not cleared within a week, the respective agencies will be blacklisted and legal action will be taken against them. The issue of unavailability of branded liquor was also raised during the meeting.
Minister Expresses Displeasure
The minister was informed about alleged favoritism in promoting specific liquor brands. It was reported that customers were unable to find their preferred brands due to agencies allegedly stocking certain brands to promote them. The liquor company representatives, however, claimed that they were not being requested to supply the demanded brands.
Model Liquor Shops to Benefit Customers
The minister instructed officials to establish one or two model liquor shops in each district headquarters. The aim is to provide a clean and well-organized environment at these shops, ensuring that even people from well-off families feel comfortable visiting them. Most liquor shops currently resemble warehouses, which the minister deemed unacceptable.
Additionally, instructions were given to improve the cleanliness and display in liquor shops. After the meeting, the minister inspected the excise laboratory and directed an increase in the number of technicians. Liquor recovered from illegal sources will also be tested, and actions will be taken against counterfeit or substandard products.
Revenue Target of ₹1,000 Crore Yet to be Achieved
Minister Yogendra Prasad revealed that the Excise and Prohibition Department has achieved a revenue target of ₹1,700 crore for the current fiscal year. However, a remaining target of ₹1,000 crore still needs to be achieved.
He emphasized initiating liquor manufacturing within the state and encouraged the establishment of companies to facilitate liquor exports, which would create job opportunities. Additionally, liquor suppliers will also be registered, contributing to increased revenue.
Request to Remove COVID-era VAT
Company representatives highlighted that a 25% VAT imposed on liquor sales during the COVID-19 period is still in effect, making liquor prices significantly higher. They requested its removal to make liquor more affordable.
High-Level Team Formed to Prevent Irregularities
To curb irregularities, a high-level team has been formed at the headquarters level within the Excise and Prohibition Department. This team, comprising senior officials, will address complaints related to MRP violations, unavailability of branded liquor, counterfeit supplies, and illegal liquor distribution.
